Sustainable Gucci Tees

Produced by Luc Besson, directed by Yann Arthus-Bertrand (Earth From Above) and funded by Gucci parent company the PPR Group, the latest environmental movie HOME is exploring the state of our planet through aerial images. The film tries to increase awareness of major environmental and social challenges facing humankind, showing footage from fifty countries around the world. Coinciding with the launch of the movie, Gucci creative director Frida Giannini has designed a special, limited edition Tee, which will be available at select Gucci stores around the globe. The sustainable T-shirts are made of 100% organic cotton and natural dyes and come in recyclable packaging. The men's and women's tops will roll out at the end of May, priced at Euro 140, with all profits donated to Goodplanet.org, a non-profit association, set up in 2005 by Arthus-Bertrand himself. The film will launch on World Environment Day, June 5, in cinemas, on TV, DVD and the internet.

Vivienne Tang

Related link: www.goodplanet.org