Timberland Launches Campaign in Connection with Climate Change Conference in Copenhagen

The leading outdoor footwear and apparel company, Timberland, launched the “Don’t Tell Us It Can’t Be Done” campaign today, a movement that encourages citizens of the world to challenge government leaders attending the United Nation’s Conference on Climate Change (COP15) in Copenhagen this December to set standards for emissions. The campaign urges the public to get involved, so their voices can be heard.

This month, 192 nations from around the world will come together in Copenhagen to attempt to ratify a new global climate change treaty, designed to replace the soon-to-expire Kyoto protocol. COP15 represents a significant opportunity to take action on climate change.

Timberland is confident that businesses will find a way to adapt without passing the cost to the consumer, just as Timberland has. Through measures such as improving lighting design, using renewable energy sources at Timberland facilities and building all new US stores to LEED specifications, Timberland has reduced its direct carbon emissions by 27% since 2006 – all while achieving cost savings.

As part of this campaign, individuals can make their voices heard by signing an online petition at www.donttellusitcantbedone.com or by going through Facebook.com/timberland and Earthkeeper.com. The petition asks world leaders to come to an agreement on fair and binding climate legislation that clearly sets a limit for greenhouse gas emissions; and then asks them to step aside and let businesses innovate and lead the way to finding solutions to achieve those limits.

This campaign doesn’t end after the COP15 conference. No matter the result of the conference, Timberland will continue to call for commitment and action to the long-term outcome – and hopes to develop programs the build on a model of government and city engagement.

Related links:

www.timberland.com

www.earthkeeper.com