Indulgence with a Conscience

Platinum Heart stands for high-end jewellery, as well as ethics, sustainability and environmental awareness. Founder Ashwin Makhija is adamant about offering his customers the highest standards in design and craftsmanship, yet with a commitment to the use of ethically sourced material that is also environmentally friendly, safe and fairly priced.

Platinum Heart is taking the 4 Cs of diamonds (colour, clarity, carat and cut) to the next level, introducing the fifth C, conscience. The brand promotes Indulgence with a Conscience, which satisfies the needs of this socially responsible and innovative time, and the green efforts range from boutique premises, packaging and production techniques to conflict-free certification from the suppliers. Furthermore, it ensures a safe and clean work environment for its artisans, and a proportion of its profits go to charity donations.

Don’t miss their Christmas Sale from Dec 3 – 15 (from 11am – 7pm, excluding Sundays) and enjoy the two things that come closest to being a girl’s best friends, diamonds and chocolates. Platinum Heart is teaming up with luxury chocolatier Vero for this special event, which will offer customers the rare opportunity to buy meticulously cut loose diamonds and coloured gemstones and to set them in customised, one-off designs of their own creations. A collection of readymade jewellery will also be on sale. Have you sent your wishlist to Santa yet?

Platinum Heart, 10/F, One Lan Kwai Fong, Central. Tel: (852) 2801 6161