Shu Uemura's New Approach to Skincare

Red:Juvenus, an innovative skin-rejuvenating program, is said to balance the flow of energy, as it works beneath the skin on a cellular level. Shu Uemura even compares it to Reiki and Feng Shui, which also work on an energetic level, recreating a healthy flow of essential elements, including water and nutrients to keep skin supple, firm and radiant. The magical products go beyond prevention and visibly correct the first signs of aging with the help of the Asian red phyto-ingredients, such as the Amalaki fruit, which stimulates the red blood cells and enhances cellular regeneration. It is also one of the richest natural sources of vitamin C and limits the breakdown of collagen to maintain skin elasticity. The red product range also includes Pomegranate, another good source of vitamin C. It is rich in antioxidant polyphenols and effectively boosts synthesis of collagen, enabling skin to retain firmness. Furthermore, the new skincare is also composed of Lycopene, an anti-oxidant carotenoid extracted from the tomato plant, and Depsea Water, which is extracted from the deep sea off the coast of Cape Muroto in Japan and is said to be one of the purest waters on earth. The energy complex is designed to protect the skin cells against free radicals and vitalize cells by enhancing the flow of essential elements. Maybe not your answer to your Reiki treatments, but perhaps a good investment for your skin.

The energy packed skincare range hits Shu Uemura stores on August 18.